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Wrap'd | Reusable Wrap Holders

Website Design • Shop • Email Marketing

Jade from Wrap'd originally built their website on Squarespace. While the website initially served her well, it was time for an upgrade!

We migrated the website to Shopify to support the future growth of the business and gave it a little facelift along the way. We also set them up on Klaviyo with an incentivized lead capture, welcome series, abandoned cart email and after purchase sequence.


The new design brief was simple and uncluttered, with a focus on allowing the product photos to take center stage.

Optimised Product Pages

One of the big things we wanted to achieve was optimised product pages. The original pages were a little cluttered, so we reorganised them with:

  • Colour swatches to make it easy for people to see the full-colour range and easily move between products

  • Accordion dropdowns with key information such as dimensions, how to use and how to care for your Wrap'd

  • Easy to navigate reviews to allow customers to find the most helpful reviews for them!

Swipe up!

Email Marketing

We also set up Wrap'd on Klaviyo (previously, they used emails through Squarespace). This included:

Pop-up lead capture
Whilst Wrap'd had a pop-up lead capture on their old website, people were not incentivised to sign up. They now offer 10% off your first purchase and have seen 22 new sign-ups!

Automated Flows
We also set up a number of automated
on brand flows

  • Abandoned Cart
  • After Purchase
  • Welcome

Massive shoutout to the fabulous Jess from Lorraine Virtual, who expertise and friendliness is second to none. Looking good and feeling fresh - it’s so slick, clean and easy to navigate!


Ready to grow and scale your online business?

We take a holistic approach to each project and only offer solutions that are in our client's best long-term interest. If you'd like to chat, please fill out our project questionnaire and we will be in touch!