Email Marketing | Lorraine Virtual

Email Marketing Service

Let us take care of the setup, provide ready-to-use email templates and even ongoing management.

Often overlooked, the value of growing an email list should not be understated. For every type of business, email marketing provides another valuable touch point where you can speak directly with your clients on a personalised level. Ask yourself, if you lost your social media account, how would you communicate directly with your customers? Growing an email list should be a priority for every business.

Please note: this service is only available to those who have had a website built by Lorraine Virtual.

81% of B2B marketers say their most used form of content marketing is email newsletters.

Source: Content Marketing Institute

99% of email users check their inbox every day, with some checking 20 times a day.

Source: OptinMonster

Email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.

Source: Litmus

Marketers who use segmented campaigns note as much as a 760% increase in revenue.

Source: Campaign Monitor

We recommend a holistic approach to email marketing

There's so much more to email marketing than just sending an email! We want to ensure we are setting solid foundations with relevant automations, list segmentations and an ongoing plan for consistent email sending.

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Email Setup

We will work with you to choose to best email marketing platform for your business. There are a number of commonly used platforms and we will explain to pros and cons of each for you to decide.

We will provide ready-to-use templates and automation. These are generally a monthly newsletter, after-sales purchase and abandoned cart.

List Segmentation

As well as the templates and automations, we want to ensure we have appropriate list segmentation set up. This allows you to send the right content to the right people at the right time. This process includes utilising tags and lists to group contacts.

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Monthly reporting and ongoing optimisation

Like all marketing, email marketing is not a 'set-and-forget' thing. You should be constantly reviewing your analytics and making tweaks to existing automations, adding new automations where relevant.

Ongoing optimisation is key!