All you need to know about the ‘Shop Now’ Instagram Feature


If you haven’t already seen, Instagram have just released their new ‘shop now’ feature which allows your followers to shop your grid! This is such an exciting feature however there are a few things you do need to know.

Instagram’s new ‘Shop Now’ feature is being rolled out to users, so much like Instagram Highlights, not everyone will have this feature available immediately.

A few other things to note:

You will need to have a Business Account

If you haven’t already made the switch over to a business account on Instagram you will need to do so to access this feature. To do this, you will need to link a Facebook page to your account. Having a business account will also open up your insights dashboard which is such an important tool for small business!

Your shop needs to be linked with your Facebook Page

This is so your products sync to your Facebook which will then allow them to be tagged on Instagram. Most websites should provide some sort of integration for this (I know WooCommerce certainly do) This means whenever you add or change a product this automatically updates.

Be aware if you are trying to curate a beautiful feed….

It will pop a little shopping bag in the corner of posts with tagged products on the grid which you may find distracting. It may be best to tag only a few posts not every single post so it is not as noticeable.

So how do you use this feature?

How to set up Instagram’s new ‘Shop Now’ Feature

1. Go into your settings, scroll down to the ‘Business Settings’ section and click on ‘Shopping’

Instagram's new 'shop now' feature

2. Select the Product Catalogue from Facebook

How to use Instagram's new 'shop now' feature

3. Go back to your feed and choose a photo you want to tag a product in. Click on the 3 dots in the top corner and then select ‘Edit’

How to set up Instagram's new 'shop now' feature

4. Click on the cross down the bottom left hand corner

Using Instagram's new 'shop now' feature

5. You now have to option to select person or product. Tap product and then tap on the product in the picture you would like to tag.

Tagging products with Instagram's new 'shop now' feature

6. Search for the product in your product catalogue and select the correct one (note you can tag up to 5 products in one photo but you cannot tag people & products in the same photo)

Linking your shop for Instagram's new 'shop now' feature

7. This is how your photo will look as a single image. The shopping bag in the left hand corner alerts customers that there are products tagged so when they tap the photo the little bubble appears. It then takes them to a screen with the description where they can click ‘Shop Now’ to be taken to your site to complete the purchase – how easy is that!

Preview of Instagram's new 'shop now' feature


Instagram have also included an extra section in your insights dashboard for the individual posts (click on ‘View Insights’ to access this) It shows you how many people have viewed the products and how many people have clicked through to purchase.

Insights for Instagram's new 'shop now' feature

I think this is going to be a fantastic feature for small businesses! Will you use it for your business?

Additional Resources

How do I get approved for shopping on Instagram?

How do I enable the ability to tag products on Instagram?

Shopping on Instagram

Lorraine Virtual Newsletter

You’ll receive a monthly freebie, the latest industry news, tech tips, access to an exclusive newsletter subscriber only podcast episode and all the latest happenings at Lorraine Virtual!

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Recent Posts